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McDonald’s, Nestlé and Virgin Media Join Blockchain in Advertising Pilot

News McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry Committee for Web Standards (Jicwebs) — a British United digital ad trading standards body — the new initiative aims to assess th..

Blockchain for Food, How the Industry Makes Use of the Technology

In 2019, blockchain has been piercing the food industry at an accelerated pace. So, what makes it so appealing for local players?

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