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Amid the pain points around blockchain as a fledgling technology, skeptics and even some pragmatic proponents sometimes offer the refrain that “blockchain is a solution in search of a problem.” Reasonable people can disagree on that suggestion, but one thing is clear: blockchain and associated inno..
News McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry Committee for Web Standards (Jicwebs) — a British United digital ad trading standards body — the new initiative aims to assess th..
In 2019, blockchain has been piercing the food industry at an accelerated pace. So, what makes it so appealing for local players?