The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3


Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide. Adam Brotman, the brains behind Starbucks Rewards, is now the co-CEO of Forum3 and helping the coffee giant with Starbucks Odyssey, its Web3-powered loyalty program. As one of CoinDesk’s Most Influential 2022, Brotman joins “The Hash” to discuss the significance of expanding the rewards system to blockchain and incorporating digital collectibles.