GEN C Podcast: eSports, In-Game Customer Experiences, The Metaverse and More with BMW’s Pia Schörner

In this episode, Avery and Sam discuss the emerging trends in media, brand & emerging technology. They sit down with Pia Shörner, the Head of Digital Experience Content, Gaming, and the BMW Metaverse at BMW Group. Pia shares her insights on how brands should engage with their audience on new platforms such as game worlds, AR and VR. The conversation delves into other topics like the importance of ‘time spent’ as a KPI, the role of AI in the evolving digital landscape and the concept of digital twins. Avery and Sam touch on critical subjects like the ethics of monetizing younger audiences and the future possibilities of blockchain technology. Pia envisions a future where AI, Metaverse, and digital items like NFTs are integrated more seamlessly into our daily lives, including within the automotive industry.

00:00 Cold Open
01:27 Kith Loyalty
05:36 DeepFaking the Election
08:04 Palworld vs Pokemon
10:30 Consensus 2024
11:17 Pia Schoerner – BMW Interview
28:10 BMW x Bored Ape Yacht Club
40:49 Recap

#crypto #cryptocurrency #digitalfinance #finance #bitcoin #crypto

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