“We first need to meet the passion point of younger target groups to tell them that we are here and that we want to work with them, she adds. “It needs to be authentic.”
Listen to the full conversation about branding in the metaverse on #GenC 👇
Spotify 🎧 https://open.spotify.com/episode/51X88QhIYRE31g361xANJh
Apple 🎧 https://podcasts.apple.com/us/podcast/gen-c-driving-into-the-metaverse-with-pia-sch%C3%B6rner-of-bmw/id1414384043?i=1000643553151
#metaverse #gaming #web3 #gamers #cars #firstpersonshooter #web3brands #metaversebrands #automakers #brands #branding #podcast #podcasts #coindesk #shorts #cryptocurrency #digitalfinance #finance #bitcoin #crypto
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