Building Lasting Crypto Brands with Mayur Gupta | Gen C Ep. 110

Mayur Gupta, Chief Marketing and Growth Officer at Kraken, brings unique insight as a former developer turned marketing executive at one of crypto’s longest-standing exchanges. In this episode, Mayur discusses the evolution of marketing in tech companies, the false dichotomy between brand and performance marketing and his vision for crypto adoption globally.

Links mentioned from the podcast:
The DeepSeek-R1 Effect and Web3-AI: https://www.coindesk.com/opinion/2025/02/04/the-deepseek-r1-effect-and-web3-ai
Mayur’s Twitter: https://x.com/mayurgupta77

#cryptocurrency #digitalfinance #finance #bitcoin #crypto

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